156% enrollment growth at 44% lower cost per enrolled student
An admissions funnel rebuilt end-to-end: webinar-led acquisition, parent-and-student dual nurture tracks, and counselor enablement that doubled application-to-enrollment conversion.
EduBridge sold a considered, high-ticket program with a 3–8 week decision cycle, but its marketing was built for impulse: cold traffic pushed straight to an application form. CPL looked fine; cost per enrolled student was brutal, and counselors chased cold lists.
- 01
Restructured acquisition around weekly live webinars and on-demand program tours — warming intent before any application ask.
- 02
Dual nurture tracks (parents and students receive different objections handled in different tones) across email + WhatsApp.
- 03
Lead scoring on engagement depth so counselors call families who watched, asked and returned — not raw form-fills.
- 04
Counselor enablement kit: talk tracks, objection cards and a follow-up SLA measured in the same dashboard as media.
“They understood that our buyer is a family, not a click. The funnel finally matches how parents actually decide.”