Scaling a D2C athleisure brand from $190k to $610k monthly revenue
A full-funnel growth engagement: creative testing at volume, weekly budget reallocation from a single measurement source, and a retention program that turned first-time buyers into a 41% repeat-purchase base.
Sahara Active had strong product-market fit but growth had flatlined for three quarters. ROAS was eroding as spend scaled, creative fatigued in under two weeks, and the team had no reliable view of which channels actually drove incremental revenue — Meta, TikTok and Snap all claimed the same conversions.
- 01
Rebuilt measurement first: server-side tracking with a single source-of-truth dashboard, then geo-holdout tests to establish true incrementality per channel before moving a single riyal of budget.
- 02
Stood up a creative engine producing 40+ ad variants per month across UGC, studio and motion — every asset tagged and scored so winning angles compound instead of getting lost.
- 03
Shifted 30% of prospecting budget into a retention program (email/SMS flows, post-purchase journeys, win-back), lifting repeat purchase rate from 22% to 41%.
- 04
Weekly trading cadence: budget reallocated every Monday from the incrementality model, not platform-reported ROAS.
“GROW didn't just run our ads — they rebuilt how we make decisions. For the first time we know exactly which dirham is working.”