A qualified-lead engine delivering 4,700+ sales-ready leads per quarter
Off-plan launches live or die on lead quality. We built a scoring and routing system that filters browsers from buyers before an agent ever dials — and broker close rates tripled.
The developer's in-house team generated volume, but agents were burning hours on unqualified enquiries — wrong budget, wrong visa status, wrong timeline. Cost per *closed unit* was unknown, and launch campaigns couldn't scale without drowning the sales floor.
- 01
Designed budget- and intent-qualifying lead forms with dynamic follow-up questions, feeding a 0–100 lead score computed before CRM handoff.
- 02
Built per-project landing systems (EN/AR) with live inventory, payment-plan calculators and WhatsApp capture — median load time 1.4s.
- 03
Automated routing: hot leads to senior brokers within 90 seconds via WhatsApp Business API; nurture tracks for the rest.
- 04
Closed the loop with the sales CRM so campaigns optimize toward SQLs and reservations, not form fills.
“Our brokers stopped complaining about lead quality for the first time in company history.”